Quick Hot Tips

• Business Tip: Focus on your net profit, not your gross profit. This gives you a more realistic view of how the business is doing.

• Business Tip: Define your Unique Selling Proposition (USP). This makes you better than your competitors: your location, your product, or often it’s you.

• Business Tip: Unless you have an exclusive monopoly, competition is everything and differentiation is the key to successful selling. Set yourself apart.