Quick Hot Tips

• Business Tip: Define your Unique Selling Proposition (USP). This makes you better than your competitors: your location, your product, or often it’s you.

• Business Tip: Unless you have an exclusive monopoly, competition is everything and differentiation is the key to successful selling. Set yourself apart.

• Business Tip: Be optimistic. You have to look for the good in every situation and look for the lesson in everything that goes wrong in business.